LISTEN TO MY LATEST PODCAST EPISODE:

Blog

Why Background Music in a podcast Is important

Since podcasts are such an audio-based platform, music and sound effects play a big role in making it all come together.

Good background music in a podcast is very important for many reasons. You see, podcasts are an audio-only format. Your listeners don’t see your face and facial expressions or those of your guests, and there are no graphics bouncing around on screen. So you want to provide a full audio experience, which includes music. Good music on your podcast helps set the tone, helps make transitions clear, adds entertainment value to your podcast, and creates brand recognition. Let’s explore each of these benefits in more depth. 

Sets the tone

Good music sets the mood and tone for your podcast. Are you going for a mysterious atmosphere? Relaxed, jazzy vibes? Lighthearted and comedic? And who’s your target audience? The background music that appeals to established, middle-aged professionals isn’t necessarily going to be the same as what will appeal to college students, for example (if your target audience consists almost fully of one group or the other). Music conveys emotion too…how do you want your listeners to feel? The right music can have your listeners feeling contemplative, happy, motivated, or whatever the case may be.

Helps transition

If you think of any radio show, they always have transitional music upon starting, between segments, and as an outro. Playing transitional music helps shift your listeners’ focus to a new topic, to change segments, to start an interview with a guest, and more. Transitional music is perfect for when you have several differently-styled sections within the same show.

Adds entertainment value

Let’s face it: a podcast with absolutely no music or sound effects can sound pretty dry and boring. Some music adds entertainment value to your show. Well timed songs or sound effects can take a podcast from blah to something people really look forward to listening to. 

Create brand recognition

Think of your favorite podcast, favorite morning radio talk show, favorite TV show, or even your news program of choice. Odds are you can “hear” some sort of tune associated with the show, be it the intro song, a transitional song, or the song that plays as the credits roll. Playing the same intro and outro music gains your podcast some brand recognition. Choose wisely, and people will come to associate your podcast with your catchy tunes. You may start out with some royalty-free tunes on your show, or you might decide to pay a musician for a tune that’s all your own.

Need some inspiration? Check out this page for some tips on how to find music to be played on your podcast. And if you need more podcasting tips, check out this blog on 6 Things to Have and Do While Podcasting

HOME

Read More!

April 1, 2021

NEW APP: Scratch N’ Sniff Social Media Promos for Podcasters

The post really smelled like lemons! I couldn't wait to listen to the latest episode
March 24, 2021

Voice exercises for podcasters

The warm up vocal exercises really set up the instrument of your voice. Vocal exercises are the analogy of a runner who stretches before running a race.
March 17, 2021

Why Background Music in a podcast Is important

Since podcasts are such an audio-based platform, music and sound effects play a big role in making it all come together.
February 17, 2021

What Influences Your Podcasting Income?

Even if you’ve taken steps to monetize your podcast, you might still be unsure what to expect from it. After all, how much money can a podcast make? Here’s what you should know.
February 16, 2021

How to Find (and Invite!) Podcast Guests

Guests create valuable content for your listeners—but finding them can feel a little daunting! Here’s how to find (and reach out) to potential guests.
apple podcast
February 12, 2021

List of Apple Podcast Categories

When you are uploading your podcast to your Media Host of choice, you'll have the opportunity to pick 3 Categories via Apple Podcast. Make sure to pick the niche inside the niche. The more you niche the faster your podcast would grow.