In a world where there is no shortage of online resources, it has become crucial to ensure that your podcast is easy to find. One of the best ways to do that without breaking the bank is using Search Engine Optimization (SEO) strategies. These strategies are perfect for all podcasters seeking to increase their downloads.
In this week’s episode of Podcast Coaching, Christine chats with SEO expert and copywriter Krista Walsh. Krista shares valuable knowledge on how to take advantage of the free tool that is search engine optimization.
What is SEO?
Search engine optimization is the process of improving a piece of online content so that it appears at the top of a search engine results page when someone looks for similar material. SEO can assist you in determining what people are looking for online, the terms they use, and the sort of material they want to consume.
Now that you know what SEO is, here are three tips and tricks you can use to increase your podcast downloads.
1. Start with keyword research.
SEO keywords are words and phrases you can use in your content to make it easy for people to find it through search engines. They are the phrases or words people type in the most when looking for the product you offer.
Krista states that SEO keywords can be great tools to help design topics for your podcast’s episodes. Before you begin creating your podcast episode, start by making a list of words that are relevant to your content. Once you have these down, use free resources such as Keywords Everywhere and Answer the Public to amp up your brainstorming process!
These resources will provide you with similar SEO keywords that you can use to improve your site’s visibility. You can use Google data to find out how often these words and phrases are searched for on Google and other search engines.
Krista recommends finding a balance between choosing words that are common and those that are not commonly used by Googlers. This is because you do not want to be competing with established podcasts, but you still want to be found easily.
Once you have narrowed your list to a few keywords, you can now start planning your podcast episode around them.
2. Always consider your readers first, and the algorithm second.
In 2019, Google began ranking audio files directly into search results. This means that podcast audios now show up in regular search results. Now, more than ever before, podcast creators can fully exploit the benefits of SEO.
Krista emphasizes the importance of making your content reader-friendly, over search engine optimization. When you are just starting to use SEO strategies, it is easy to fall into the trap of overusing the phrases you decide to pick. Doing this is not advised as search engines like Google consider quality above all.
Reputable search engines aim to deliver the most relevant, high-quality search results. Things like length, organization, and audience reception are assessed by Google when deciding whether your content is high quality.
For this reason, it is easier for reputable podcasts to receive a high search engine ranking. That is why, as a podcaster, catering to your target audience as best as you can is your priority.
3. Invest in a website.
Getting a website where you link to your podcast episodes is another way to boost the visibility of your podcast. Krista suggests getting transcripts of your episodes so that the keywords you use are recognized faster. Most people will not read your whole transcript, but will go ahead and click on the link to your episode.
If you are independently hosting your podcast, there are many DIY website creators that you can use. These include Squarespace, Wix, and WordPress. According to websitebuilder.com, the average cost of building a website is around $200. Maintaining your website can cost you about $50 per month.
Some podcast media hosting companies will provide you with a website, and all you have to do is purchase the domain. The average cost for a new domain name is between $8-12, depending on where you register it and for how long. Krista suggests purchasing your domain name from Namecheap.
To learn more about or work with Krista, Click here.