“How do I make money with my podcast?” If you’ve typed this question into Google, this is where you get answers Founder of True Native Media, a podcast representation agency that specializes in podcast advertising, Heather Osgood reveals how podcasters book advertisers. In this episode, Osgood reveals tips to increase your downloads and other ways (besides advertisements) podcasters are turning a profit.
What We Learn:
1:45: What a typical day looks like for Heather
3:00: Value of having Advertisements in Podcasts
5:00: Podcasters plugging products versus social media influencers doing so
7:00: Monetizing with smaller vs. larger advertisers
10:25: Standard amount of downloads that qualifies you to work with AD companies/Ensuring working with AD’s is a win-win situation
14:35: If you don’t have many downloads, there are other ways to monetize!
- Sell your own products
- Creating Live Events
- Affiliate Relationships/complementary products
19:50: Transitioning from no AD’s on your podcast to having AD’s/soliciting
23:00: How to perform a successful AD read on your podcast
26:10: How to increase your podcast downloads in order to reach the threshold where you can start to consider dabbling with AD’s
30:00: Selling AD’s through players or even through True Native Media
33:25: How do journalists do a host read AD read without actually endorsing a product?
35:55: Advice for a Podcaster who is currently struggling
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Want to connect with Heather Osgood?
Heather’s Podcast: https://truenativemedia.com/podcast-advertising-playbook/
Production: Bright Sighted
Host: Christine O’Donnell
Guest: Heather Osgood
Assistant Producer and Editor: Matthew Feiler