Podcasts listenership has increased, which also means the amount of new shows is growing as well. If you just started a podcast, or are planning on it, let’s discuss three ways to market your podcast that don’t include social media.
About Bright Sighted
We are a purpose-driven podcast consulting & production house. Our clients included entrepreneurs, educators, business leaders and
As the podcasting industry continues to grow and change we keep our clients up to date and in the know. Our services help podcasters reach new audiences, build notoriety, and make more money.
Eighty-nine percent of the emotional impact of visual content comes from the audio. We help our clients speak intimately with listeners.
Our goal is to help our clients use their voice and our methods to transform the overwhelming, confusing (and sometimes scary) podcasting process into a simple, strategic, profitable part of business that successfully gets your vision out into the world.
The amount of Americans who say they’ve listened to a podcast. (Edison Research)
According to Edison Research, the number of Americans who listen to a podcast each week has grown 100% over the past four years, and 67 million Americans listen to a podcast every month.
The average consumption of podcasts.
In other words, podcast listeners are the most engaged audience & it’s trackable!
Podcasts are the fastest-growing content platform. (BuzzSprout)
There is also a lot of unexplored space in podcasting. As of 2018, there are close to 50 million YouTube channels, 440 million blogs, but just over 550,000 podcasts listed in Apple Podcasts. That means for every podcast there are 800 blogs and 90 YouTube channels and an approximately 1000 to 1 ratio of blogs to podcasts.
Meet The Team
Christine O’Donnell is an award-winning journalist and podcaster. She is the founder of Bright Sighted. She passionately believes in the power of storytelling and enjoys coaching people through the powerful yet sometimes complicated podcasting process.
Steve Kuzj is a 3x Emmy-Nominated Journalist, TV host, actor and voice-over artist. He loves to coach on how to perform in front of the microphone (and camera). He also loves reporting the news from the field and behind the desk.
Celine Marie is a self-described hoot and a holler. She is the Social Media Manager for Bright Sighted and a content strategist. Her goal is to take the stress and anxiety out of social media creation to make it fun for everyone.
Audio Publishers Association and IAB
Do you have a podcast idea that you’re passionate about? Before launching your show, answer these crucial questions.
Are you trying to find your target audience? Here are four ways to find your podcast listeners when Instagram just isn’t cutting it.
Have you been thinking about how to get your podcast featured in the media? Here’s 5 ways to get PRESS for your podcast without an PR Agency