How many times have you typed your name into Google’s search bar? If it’s been a while, take a moment to do so now. What did you find? Were you surprised by what showed up at the top? SEO can alter these results.
SEO stands for Search Engine Optimization. It’s the process that helps your website and content rank in Google’s search. This includes your podcast too!
Learn how to use SEO so your show is more discoverable. But first, make sure you avoid these common SEO mistakes a lot of podcasters make.
3️ common SEO mistakes:
1. Not using transcriptions
2. Not optimizing your RSS feed
3. Not leveraging YouTube
Are you making these podcast SEO mistakes? If so, you can fix them. Easily!
Number 3 (not leveraging YouTube) might shock some people, but hear me out. Youtube is one of the largest online search engines! If you’re not ready for the camera, that’s okay. SEO expert Stephan Spencer has almost 40,000 views on a video with only a picture and audio.
Learn how to build online authority for your podcast with Stephan on this week’s episode of Podcast Coaching with Christine.
P.S. Here are FREE SEO tools Stephan recommended on this week’s podcast coaching episode: